Topical Coverage Gap: Finding the Questions Your Content Never Answers
Ranking for a subject usually means covering it well. Compare your pages with the questions people really ask, then fill the missing subtopics in a sensible order.
Ranking for a subject usually means covering it well. Compare your pages with the questions people really ask, then fill the missing subtopics in a sensible order.
Mixed signals make search engines choose a version themselves. Find URLs with conflicting canonicals, redirects and noindex tags and point every signal to one address.
A 403 means the server found the page but will not serve it. Check file permissions, the index file, .htaccess rules, firewalls and security plugins in that order.
A 404 means the server has nothing at that address. Find which URLs are missing, decide whether to restore, redirect or leave them, and make the error page helpful.
A 500 error hides the real problem from visitors. The details are in the error log. Here is how to find it and what the most common messages mean.
A 502 means one server received a bad answer from another. Work out which layer produced it, then check the app, its process manager, and the proxy settings.
URLs like /?p=123 or /2019/03/14/post-name tell readers nothing and age badly. Pick a short, readable structure, and if you change it, redirect every old address.
When a page appears as plain text, or images show as broken icons, the browser cannot find the files. Use the Network tab to see the bad paths and correct them.
Links to deleted pages, mistyped URLs and closed sites frustrate readers and waste crawl effort. Scan for broken links, then fix, replace or remove each one.
Sample posts, placeholder pages, test comments and default taglines make a new site look unfinished and can get indexed. Here is what to look for and remove.